This is up from 13% prior to the launch of Kindle 2. Though Amazon doesn't reveal how many Kindles it has sold, it does say that where digital editions are available, digital sales are now 35% of book sales. A second version of the reader was launched in early February, offering faster page loads, improved ergonomics, and more data storage. The Internet retailer's initial foray into the electronics space came in late 2007 with the introduction of the first Kindle. The president of Case Western, Barbara Snyder, appeared at the event saying that the university believes that e-book technology has significant potential for textbooks and that "as a research university, we're bound to test our hypotheses." Six universities, including Case Western Reserve University, Arizona State and Princeton, have signed on to take part in a pilot program offering Kindles to students. Appearing on stage with Bezos, New York Times ( NYT) publisher Arthur Sulzberger said, "We've known for a decade an e-reader product would offer the same satisfying experience as printed newspaper."Īmazon ( AMZN, Fortune 500) has also formed agreements with three textbook publishers that together represent 60% of the textbook market: Wiley ( JWA), Pearson ( PLO) and Cengage Learning. Starting this summer, three newspapers - The New York Times, The Washington Post and The Boston Globe - will offer the Kindle DX at a reduced price to readers who live in areas where home-delivery is not available in exchange for long-term subscription commitments. Partnerships with publishers of periodicals and textbooks will also help to facilitate the transition of content to the digital world. Like earlier Kindles, the DX offers free wireless access and renders text and images in grayscale using e Ink technology, which saves battery use and avoids the glare of a backlit screen. The device maintains the original text flow, no scrolling, panning, or zooming required. The larger screen and built-in PDF reader also streamline reading of professional and personal documents, from annual reports to music scores. The DX's predecessor, the Kindle 2, featured a six-inch screen - ideal for reading paperbacks but not periodicals or academic texts. ![]() The DX's 9.7-inch display with auto rotation makes it possible to read newspapers and magazines in a format resembling the traditional paper versions, and offers a platform for textbooks. ![]() It sells for $489, compared to $359 for the Kindle 2.Īlthough the device is available for pre-order on, it is not expected to ship until summer. It also has more storage than the Kindle 2 - Amazon says it will hold up to 3,500 books compared with 1,500 with the Kindle 2. The Kindle DX features a larger screen (two and a half times the size of the Kindle 2), a built-in PDF reader, and enhanced Internet navigation. NEW YORK (Fortune) - The question of whether Amazon's Kindle will overhaul the news industry in the same way it has already begun to shake up book publishing may soon be answered.Īmazon CEO Jeff Bezos introduced a third version of the Kindle electronic reader on Wednesday morning to a packed auditorium and flashbulbs at Pace University in lower Manhattan.
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